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Romeo Y Julieta

Romeo Y Julieta

Year of foundation: 1875
Tobacco Country: Cuba
Tobacco Procedence: Vuelta Arriba (Pinar del Rio)
Factory: Romeo y Julieta

Developed in 1875 by Inocencio Alvarez and Mannin Garcia, this brand immediately showed its quality by winning 16 gold medals in four universal expositions between 1885 and 1900.
The brand really took off after its acquisition in 1903 by Jose Rodriguez Fernandez, known as "Pepin."
Named after the two lovers in William Shakespeare's tragic play of the same name (written circa 1596), the brand also is traditionally credited with the introduction of the "Churchill" shape in honour of the British statesman Winston Churchill (note the name of the factory shape for this size: the "Julieta 2.").
Fernandez promoted his brand with endless energy and at one time, his Rodriguez, Arguelles y Cia. factory produced upward of 2,000 different cigar bands, personalized for their very best customers.
Fernandez died at age 88 in 1954, but his efforts survive him as his full-flavoured Romeo y Julieta brand is one of the most widely known and appreciated in the world today.

With so many different sizes and so much pressure on production due to worldwide demand, it is especially impressive that the entire brand continues to be appreciated as one of absolutely top quality.
Of particular repute are the Churchill sizes.
The brand is also credited with introducing the "Churchill" shaped cigar, in honor of the famed warrior and British Prime Minister.
British lore claims that when Prime Minister Churchill would meet with foreign heads of state, he would insert a straightened paperclip through the length of his cigar. As his cigar ash would grow longer and longer but not fall, it is said that Churchill would unnerve his often-hostile guests, allowing him to gain an upper hand during delicate negotiations.
With so many varieties of cigars one cannot describe all the variations of flavors acheived by Romeo Y Julieta, however, a distinct trait of a Romeo Y Julieta cigar could be that it has been able to adapt to the changes in epicurian fashions over the centuries.


Status
Romeo y Julieta is a current pre-Revolution brand, launched around the 1850s and was officially registered in 1873. 
The range was fully established by 1875 and this is the year that the Aniversario Humidors date from.
It is classified by Habanos as a Global brand, and has a major market share. 

Generally
The range comprises medium strength cigars, using tobacco from the premium Vuelta Abajo region.

Standard Production Cigars
Until the 1980s all cigars were pre-1960 releases.
Special packaging was available pre-1960 until discontinued in the 1980s.

Special Releases
Special releases commenced in 1999 with the inclusion of Romeo y Julieta cigars in the Siglo XXI Humidor.

 

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