Year of foundation: 1935
Tobacco Country: Cuba
Tobacco Procedence: Vuelta Abajo (Pinar del Rio)
Factory: H. Upmann
The most famous of all Havana brands started only as recent as 1935 as a new brand of Menendez, Garcia y Cia, who were the owners of the H. Upmann brand at that time.
Legend tells that the name of the brand was inspired bij Alexandre Dumas's novel 'Le Comte de Montecristo'.
Due to the powerful marketing skills of the London-based cigar merchant Alfred Dunhill, this brand became the most popular of all Havana cigars and in fact its medium strength cigars are the standard to which every other Havana cigar is now judged.
Montecristo is a current pre-Revolution brand, established in 1935.
It is classified by Habanos SA as a Global brand and has the largest market share.
The main range comprises medium to full-strength cigars. The Open series comprises light-strength cigars.
Both use tobacco from the premium Vuelta Abajo region.
Only five Standard Production cigars were available pre-1960.
Additional cigars were added from 1969 on. The Open range was released in 2009.
Special Releases commenced in 1999 with the inclusion of Montecristo cigars in the Siglo XXI Humidor.
There have been numerous releases since.